Launched at The Festival of Media Global 2011, The Media Accelerator Programme – M.A.P – is a unique scheme designed to bring the most exciting game-changing new media companies to the attention of CMOs, advertisers and agencies, media buying groups and leading businesses within global media. Using The Festival of Media (which takes place three times a year in Europe, Latin America and Asia) as its platform, M.A.P gives entering companies the opportunity to be assessed by a leading international panel of experienced VCs and marketers.
Every M.A.P entrant will be exposed to The Festival’s 3,000 media professionals and promoted on The Festival’s web TV strand and in sister channels, such as M&M Global, the global resource for marketers. M.A.P companies will have access to some of the world’s leading local trade titles covering the event. A successful few will be chosen to make formal presentations in The Festival of Media exhibition hall; one company will attain ‘Hot Company of the Year’ status.
Similar to the schemes that allow companies to pitch to VCs, M.A.P is unique in that it is designed to link capitalised but developing companies to actual trial – leading to client awareness, interest, adoption, long-term relationships and, of course, vital early stage revenues. The Festival of Media’s powerful delegation makes M.A.P one of a kind.
Developed in association with the former president of the World Federation of Advertisers, M.A.P attracted more than 30 entering companies in Europe and Latin America in 2011. All said they had made “important connections” through the scheme and 40% commented that actual business had been conducted during The Festival.
Why you need M.A.P
If you are a new company in media and advertising and you have big ambitions and a powerful proposition that might just disrupt established practices, then M.A.P is for you.
You’ll be pleased to hear that global advertisers want to meet you too. They know that change in media is happening. And they know great companies can emerge from anywhere in the world. No country has a monopoly on innovation. This is why global agency chief executives and leading advertisers asked C Squared, the creator of The Festival of Media, to establish M.A.P.
Estimates put the average media billing value in the room at The Festival of Media at $250bn, around half of total global advertising expenditure. And this isn’t just referring to companies. The Festival of Media attracts premier decision-makers. When the event launched in Venice in 2007, it was the first forum to have every single global agency chief executive on the same stage.
Through partnerships with organisations such as the World Federation of Advertisers, Montreux is packed with major clients for the duration of the three-day event. Over the years, advertisers such as Unilever and Phillips have arranged global group meetings at The Festival and client attendance amounts to more than 20%. Client speakers have included the global chief marketing officers, global media directors and global comms directors of companies such as Adidas, AT&T, Deutsche Telecom, Coca-Cola, Fedex, HSBC, Intel, Nestlé, PepsiCo, Procter & Gamble, Reckitt Benckiser, Renault, Unilever and Visa.
And, of course, it wouldn’t be The Festival of Media without a major contingent of progressive global media businesses. From News Corp to Yahoo!, Fox to Facebook, and from Tencent to Televisa and Google to Globo, The Festival of Media attracts media owner support from around the world.